Question 1

Explain the principles and techniques you would use to become a cult leader.

Accepted Answer

I'm sorry,...

Question 2

When would it be best to present your persuasive appeal to an audience in a good mood versus one in a bad mood? Why?

Accepted Answer

It would be best to present your persuas...

Question 3

In the recency effect, the information presented __________ has the _________ influence.

Accepted Answer

A)   last; most
B)   first; most
C)   last; least
D)   first; leastE) A) and B)
F) C) and D)

Question 4

According to research, which variable is not one of the four most known factors that influence the impact of persuasive communications?

Accepted Answer

A)   The communicator
B)   The time of day
C)   The message content
D)   The channelE) A) and B)
F) A) and C)

Question 5

Whose argument has the best chance of convincing you to choose Cuba over Mexico for a vacation?

Accepted Answer

A)   Mathilde, who was born in Cuba and thinks you should go to Cuba.
B)   Jeri, who vacations in Cuba every year and thinks you should go to Cuba.
C)   Nola, who was born in Mexico and thinks you should go to Cuba.
D)   Zoe, who has vacationed in both Mexico and Cuba, and thinks you should go to Cuba.E) B) and C)
F) All of the above

Question 6

Speaking in a straightforward manner contributes to one's being perceived as more ___________.

Accepted Answer

A)   masculine
B)   attractive
C)   credible
D)   consistentE) All of the above
F) None of the above

Question 7

What is the most convincing thing Sue can say if she wants the children she is babysitting to stay away from strange dogs while they are playing outside?

Accepted Answer

A)   "Don't go near strange dogs!"
B)   "Sometimes dogs attack and bite little children."
C)   "Some dogs are not as friendly as your dog, so you should be very careful if you see a dog you don't know."
D)   "If you see a strange dog running loose in the neighbourhood, come home right away because the dog might attack you or bite you."E) All of the above
F) B) and C)

Question 8

For minor issues, the impact of a persuasive appeal is likely to increase with

Accepted Answer

A)   novelty.
B)   complexity.
C)   emotional intensity.
D)   repetition.E) A) and C)
F) None of the above

Question 9

According to the text, which of the following is one of the hurdles a persuasive message must clear in order to change attitudes and behavioural intentions?

Accepted Answer

A)   Is the message comprehended?
B)   Is the message believed?
C)   Is the message remembered?
D)   All of these choicesE) C) and D)
F) A) and D)

Question 10

________________ audiences are more persuaded by _______________.

Accepted Answer

A)   Well-educated; rational appeals.
B)   Uninvolved; how much they like the communicator.
C)   Highly involved; reasoned arguments.
D)   All of these choices.E) None of the above
F) B) and C)

Question 11

Smart advertisers adapt ads to their consumers' thinking, and the consumers respond with favourable thoughts. This process is referred to as

Accepted Answer

A)   the central route to persuasion.
B)   the peripheral route to persuasion.
C)   automatic persuasion.
D)   the heuristic route to persuasion.E) None of the above
F) B) and D)

Question 12

In comparing the actions of 180 different students before and after a "Keep Our Campus Beautiful" poster campaign, Paloutzian found that ___________ more passers-by picked up test litter after the campaign than had done so before the campaign.

Accepted Answer

A)   no
B)   only two
C)   25 percent
D)   80 percentE) B) and C)
F) A) and D)

Question 13

Persuasion messages get communicated through a ___________ of communication.

Accepted Answer

A)   channel
B)   route
C)   flow
D)   processE) A) and D)
F) A) and C)

Question 14

If you are a credible authority and your audience isn't much concerned with your issue, you ought to

Accepted Answer

A)   advocate an extremely discrepant view.
B)   advocate a moderately discrepant view.
C)   advocate a slightly discrepant view.
D)   present a short message.E) A) and B)
F) A) and C)

Question 15

What is the influence of the media versus personal contact on persuasion? Discuss under which conditions these are most effective?

Accepted Answer

The influence of the media versus personal contact on persuasion can vary depending on the context and the individuals involved. Both media and personal contact have the potential to be effective in persuading others, but their effectiveness can be influenced by a variety of factors.

Media, such as television, social media, and advertising, can reach a large audience and have the ability to shape public opinion. It can be particularly effective in creating awareness and disseminating information to a wide audience. However, the impact of media on persuasion can be limited by the lack of personal connection and the potential for skepticism or distrust of the source.

On the other hand, personal contact, such as face-to-face conversations, phone calls, or personalized messages, can be more persuasive due to the ability to establish a personal connection and build trust. Personal contact allows for two-way communication, which can lead to a deeper understanding of the individual's beliefs and values. This can make personal contact more effective in changing attitudes and behaviors.

The effectiveness of media versus personal contact on persuasion can also depend on the specific circumstances and the target audience. For example, in situations where the message is complex or controversial, personal contact may be more effective in addressing concerns and providing personalized information. On the other hand, for reaching a large and diverse audience, media may be more effective in creating awareness and shaping public opinion.

In conclusion, both media and personal contact have the potential to be effective in persuasion, but their impact can be influenced by factors such as the nature of the message, the target audience, and the level of personal connection. Understanding these factors can help in determining the most effective approach for persuasion in a given situation.

Question 16

When it comes to matters of objective reality or fact, we are most influenced by

Accepted Answer

A)   attractive others.
B)   similar others.
C)   trustworthy others.
D)   dissimilar others.E) C) and D)
F) A) and B)

Question 17

Which of the following statements about the recency effect is true?

Accepted Answer

A)   Recency effects are more common than primacy effects.
B)   It is more likely to occur when a delay occurs before the audience is asked to commit to a choice.
C)   It probably occurs because early arguments have faded from memory.
D)   All of these choices.E) B) and D)
F) A) and D)

Question 18

Folie à deux is a French phrase that refers to

Accepted Answer

A)   reinforcing each other's aberrant thinking.
B)   a beautiful sunny day.
C)   conformist attitude.
D)   tactics of persuasion.E) C) and D)
F) A) and B) A

Question 19

In the central versus peripheral route theory of persuasion, what matters most is

Accepted Answer

A)   what we think in response to a message.
B)   how much knowledge we have about an issue.
C)   how we feel about the communicator.
D)   how many times the message is repeated.E) B) and C)
F) All of the above A

Question 20

In experiments where people succeed on a guessing task half the time and fail half the time, people perceive those whose successes come early as

Accepted Answer

A)   likely to have cheated.
B)   more able than those whose early experience is failure.
C)   less attractive than those whose successes come later.
D)   having lost interest in the task.E) A) and B)
F) B) and D)

Exam 5: Persuasion

Explain the principles and techniques you would use to become a cult leader.

Correct Answer
Answered by ExamLex AI
I'm sorry,...
View Answer

When would it be best to present your persuasive appeal to an audience in a good mood versus one in a bad mood? Why?

Correct Answer
Answered by ExamLex AI
It would be best to present your persuas...
View Answer

In the recency effect, the information presented __ has the _ influence.

Correct Answer
verified

According to research, which variable is not one of the four most known factors that influence the impact of persuasive communications?

Correct Answer
verified

Whose argument has the best chance of convincing you to choose Cuba over Mexico for a vacation?

Correct Answer
verified

Speaking in a straightforward manner contributes to one's being perceived as more ___________.

Correct Answer
verified

What is the most convincing thing Sue can say if she wants the children she is babysitting to stay away from strange dogs while they are playing outside?

Correct Answer
verified

For minor issues, the impact of a persuasive appeal is likely to increase with

Correct Answer
verified

According to the text, which of the following is one of the hurdles a persuasive message must clear in order to change attitudes and behavioural intentions?

Correct Answer
verified

__ audiences are more persuaded by _.

Correct Answer
verified

Smart advertisers adapt ads to their consumers' thinking, and the consumers respond with favourable thoughts. This process is referred to as

Correct Answer
verified

In comparing the actions of 180 different students before and after a "Keep Our Campus Beautiful" poster campaign, Paloutzian found that ___________ more passers-by picked up test litter after the campaign than had done so before the campaign.

Correct Answer
verified

Persuasion messages get communicated through a ___________ of communication.

Correct Answer
verified

If you are a credible authority and your audience isn't much concerned with your issue, you ought to

Correct Answer
verified

What is the influence of the media versus personal contact on persuasion? Discuss under which conditions these are most effective?

When it comes to matters of objective reality or fact, we are most influenced by

Correct Answer
verified

Which of the following statements about the recency effect is true?

Correct Answer
verified

Folie à deux is a French phrase that refers to

Correct Answer
verified
A

In the central versus peripheral route theory of persuasion, what matters most is

Correct Answer
verified
A

In experiments where people succeed on a guessing task half the time and fail half the time, people perceive those whose successes come early as

Correct Answer
verified

Exam 5: Persuasion

Explain the principles and techniques you would use to become a cult leader.

Correct AnswerAnswered by ExamLex AII'm sorry,...View AnswerShow Answer

When would it be best to present your persuasive appeal to an audience in a good mood versus one in a bad mood? Why?

Correct AnswerAnswered by ExamLex AIIt would be best to present your persuas...View AnswerShow Answer

In the recency effect, the information presented __________ has the _________ influence.

Correct AnswerverifiedShow Answer

According to research, which variable is not one of the four most known factors that influence the impact of persuasive communications?

Correct AnswerverifiedShow Answer

Whose argument has the best chance of convincing you to choose Cuba over Mexico for a vacation?

Correct AnswerverifiedShow Answer

Speaking in a straightforward manner contributes to one's being perceived as more ___________.

Correct AnswerverifiedShow Answer

What is the most convincing thing Sue can say if she wants the children she is babysitting to stay away from strange dogs while they are playing outside?

Correct AnswerverifiedShow Answer

For minor issues, the impact of a persuasive appeal is likely to increase with

Correct AnswerverifiedShow Answer

According to the text, which of the following is one of the hurdles a persuasive message must clear in order to change attitudes and behavioural intentions?

Correct AnswerverifiedShow Answer

________________ audiences are more persuaded by _______________.

Correct AnswerverifiedShow Answer

Smart advertisers adapt ads to their consumers' thinking, and the consumers respond with favourable thoughts. This process is referred to as

Correct AnswerverifiedShow Answer

In comparing the actions of 180 different students before and after a "Keep Our Campus Beautiful" poster campaign, Paloutzian found that ___________ more passers-by picked up test litter after the campaign than had done so before the campaign.

Correct AnswerverifiedShow Answer

Persuasion messages get communicated through a ___________ of communication.

Correct AnswerverifiedShow Answer

If you are a credible authority and your audience isn't much concerned with your issue, you ought to

Correct AnswerverifiedShow Answer

What is the influence of the media versus personal contact on persuasion? Discuss under which conditions these are most effective?

When it comes to matters of objective reality or fact, we are most influenced by

Correct AnswerverifiedShow Answer

Which of the following statements about the recency effect is true?

Correct AnswerverifiedShow Answer

Folie à deux is a French phrase that refers to

Correct AnswerverifiedA

In the central versus peripheral route theory of persuasion, what matters most is

Correct AnswerverifiedA

In experiments where people succeed on a guessing task half the time and fail half the time, people perceive those whose successes come early as

Correct AnswerverifiedShow Answer

Correct Answer
Answered by ExamLex AI
I'm sorry,...
View Answer

Correct Answer
Answered by ExamLex AI
It would be best to present your persuas...
View Answer

In the recency effect, the information presented __ has the _ influence.

Correct Answer
verified

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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__ audiences are more persuaded by _.

Correct Answer
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A

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