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Describe the key considerations an entrepreneur must make while performing a risk analysis of a new business idea.

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All new ventures are inherently risky.As...

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An entrepreneur identifies a gap in the market for camping goods.He recognizes that ropes with high stress tolerances would be very popular with campers.He gathers a group of his friends, many of whom go camping regularly, and asks them to generate ideas for the best application of ropes with high stress tolerances in camping.In this scenario, the entrepreneur


A) performs a due diligence analysis.
B) performs a gap analysis.
C) conducts a brainstorming session.
D) conducts a risk evaluation.

E) B) and D)
F) A) and C)

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Before establishing a new business, the first thing founders should do is


A) analyze the market.
B) list their personal skill sets.
C) obtain financial support.
D) hire a lawyer.

E) A) and D)
F) B) and C)

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Identify a true statement about the process of generating new business ideas.


A) As a business idea evolves, an entrepreneur must be willing to develop a new set of skills to make it successful.
B) While generating business ideas, an entrepreneur needs to focus on exploitable market trends rather than use personal experience to inform the process.
C) Family is generally the best source of ideas for a new business.
D) Entrepreneurs should focus on generating ideas and funding a new business based on them, but they must not become personally involved in its success.

E) C) and D)
F) A) and B)

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In the context of opportunity identification, briefly describe how entrepreneurs can use global trends to inform entrepreneurial efforts.

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Entrepreneurs should examine trends arou...

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Threats to ________ are threats to the success of a new business related to its ability to establish and maintain a high-margin product or service.


A) profit margins
B) sales generation schemes
C) operational financing
D) deficit gaps

E) B) and D)
F) A) and B)

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Some small business owners find a patent, and then get permission from the owner to develop marketable products based on it.

A) True
B) False

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Describe how someone comes up with an idea for a new business.

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Creativity and thoughtfulness ...

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In the context of risks to new businesses, identify a true statement about risk tolerance.


A) What constitutes a risk is determined by an entrepreneur by observing his or her own tolerances.
B) Risks must be determined by entrepreneurs based on the findings of focus groups with other entrepreneurs in the same industry.
C) In new markets, entrepreneurs must be willing to put up with risks that outweigh their personal risk tolerance.
D) Entrepreneurs can avoid a majority of the risks associated with new start-ups by allowing competitors to invest in their new businesses.

E) A) and D)
F) C) and D)

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Which of the following is NOT included in the second column of labeled categories in a gap analysis?


A) Finances
B) Nonfinancial resources
C) Time
D) Inventory resources

E) B) and D)
F) All of the above

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When performing a gap analysis, an entrepreneur must describe business ideas in detail in the first column.

A) True
B) False

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When conducting a(n)________, a potential business owner examines the demand by customers and the supply provided by competing firms in the marketplace.

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All of these are threats to business success EXCEPT


A) profit margins.
B) sales generation schemes.
C) operational financing.
D) deficit gaps.

E) A) and D)
F) A) and C)

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Gap analysis involves identifying an opportunity between the demand for a product or service and the availability of the product or service that you can buy from vendors to be resold to your customers.

A) True
B) False

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While developing a quality business idea, what should potential business founders ideally do after evaluating their personal skill sets?


A) Interview successful entrepreneurs to generate business ideas
B) Brainstorm for potential business ideas with family
C) Propose a business idea to potential investors
D) Carefully analyze the market and look for a gap

E) B) and C)
F) All of the above

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The first column in a gap analysis is devoted to various business ideas.

A) True
B) False

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________ are examples of avocational pursuits that an individual can use to inspire new business ideas.

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The fourth column in a gap analysis is used to list the resources required for the successful operation of a business.

A) True
B) False

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A new business owner could easily become frustrated if he or she has no passion for the business he or she has decided to start.

A) True
B) False

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________ is defined as the connection between an entrepreneur's skills, understanding of an industry, and the ability to create a competitive advantage such that the sum of the parts of the new business is greater than the individual parts alone.


A) Gap analysis
B) Brainstorming
C) Opportunity analysis
D) Synergy

E) A) and B)
F) A) and C)

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