FiltersDone

Question type

Essay

Multiple Choice

Short Answer

True False

Matching

Exam 3: The Marketing Environment, Social Responsibility, and Ethics

Show Answer

Share

---

All types

Filters

Study Flashcards

Question 91

Multiple Choice

Review LaterAdd Note

Review Later

The best approach for a company to take when monitoring its competitors is

A) watching for increases and decreases in competitors' prices and match them.
B) analyzing all information that is readily available about competitors.
C) sending employees to competitors' offices and factories to observe their actions.
D) developing a system for gathering ongoing information about competitors.
E) reading important business publications such as The Wall Street Journal.

F) B) and E)
G) D) and E)

Correct Answer

verified

Show Answer

Question 92

Multiple Choice

Review LaterAdd Note

Review Later

The Coca-Cola Company has recognized the significant increase in population diversity within the U.S. soft-drink market. Which one of the following best illustrates the company's integration of this knowledge into its marketing strategy?

A) Ads featuring nostalgic Americana
B) Bonus coupons in Coca-Cola twelve-packs
C) Ads featuring Hispanic actors and Tejano music
D) Ads in The New Yorker and Reader's Digest
E) Ads aimed at children

F) A) and E)
G) A) and D)

Correct Answer

verified

Show Answer

Question 93

Multiple Choice

Review LaterAdd Note

Marketers primarily focus their environmental analysis on ____ competitors.

If a person has buying power, he or she is influenced only by a product's absolute price.

Pure competition is a common competitive environment.

Technology is

Scenario 3.2 Use the following to answer the questions. A new U.S. automobile company, Specialty Motors, was established in 2004. In 2008, a recession caused disposable income to decline, and the annual amount of dollars spent by consumers for automobiles dropped drastically. Specialty Motors faced the problem of trying to determine whether the economy would turn toward prosperity or toward depression. No matter what happened, Specialty Motors was also worried about an impending global steel shortage, which would make a big difference in its future marketing plans. The economy might recover from the recession, but the automobile makers might be forced to ask consumers to curtail consumption just when the hope of a better year was finally in sight. All in all, the future looked dismal for Specialty Motors. -Refer to Scenario 3.2. Specialty Motors views Toyota Corolla and Honda Accord as ____ competitors.

____ competitors provide very different products that satisfy the same basic customer need.

What are some ways to determine if an activity is ethical or socially responsible?

In a period of economic recovery, the best marketing strategy for FedEx would be characterized by which of the following features?

Procompetitive laws are those designed to

Social responsibility is an organization's obligation to maximize its positive impact and minimize its negative impact on society.

To achieve their objectives, consumer advocates write letters to companies, lobby government agencies, broadcast public service announcements, and boycott companies whose actions they deem irresponsible.

The major source of cultural values is the family.