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Exam 8: Designing the Questionnaire

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Question 1

Multiple Choice

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While filling out a survey, a respondent comes across a question that asks for respondent's annual income. There are five answer options and each option includes a range . What is this question format called?

A) Structured question
B) Unstructured question
C) Restricted options question
D) Unrestricted response question
E) Categorical question

F) A) and B)
G) A) and C)

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Question 2

Multiple Choice

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All of the following are guidelines for writing good questions for a survey, EXCEPT:

A) questions should avoid qualifying phrases.
B) question response categories should be overlapping.
C) questions and scale items should be meaningful to the respondent.
D) questions should be simple and straightforward.
E) questions should avoid technical or sophisticated words.

F) B) and E)
G) D) and E)

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B

Question 3

Multiple Choice

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In the process of questionnaire design, a researcher has obtained initial client approval. What is the next step in the process?

What is the purpose of pretesting a survey?

Despite advances in communication systems, the Internet, and software, the principles behind designing questionnaires remain essentially unchanged.

A cover letter is typically used with self-administered questionnaires only.

A researcher is in the process of putting together a blueprint for training people to complete the interviewing process in a consistent fashion. The researcher is most likely developing a:

Equipment and supply requirements are typically mentioned in which of the following documents?

Compared to structured questions, unstructured questions are more likely to be left unanswered by respondents.

In what ways can a researcher frame "bad questions?"

Discuss the advantages and disadvantages of unstructured questions as compared to structured questions.

Asking questions in the general-to-specific order reduces the potential for sequence bias.

A questionnaire is:

A supervisor instruction form serves as a blueprint for training people to complete the interviewing process in a consistent fashion.

The questionnaire ends with a thank-you statement.

One should avoid asking questions using a different measurement format in the same section of the questionnaire.

Questions related to income are considered sensitive in nature.

A person is asked if he has traveled abroad in the last six months. He replies that he has not. The interviewer thanks him and decides not to include him in her sample. Which of the following supplemental documents might have indicated to the interviewer to exclude her from the sample?

A researcher prepares a two page questionnaire. On each page, there are questions related to the amount of beverages consumed by the respondent in a given week. Given below are the units of measurement used on pages 1 and 2 respectively. Which of the following combinations is recommended as appropriate for use in a questionnaire?

If a respondent does not have access to information needed to answer an item, then the participant has been exposed to a: